Tailwaggors Editorial and Site Policies
Welcome to Tailwaggors! We are committed to delivering accurate, ethical, and inclusive content to support pet owners in caring for their beloved companions. Below, you’ll find our policies outlining how we ensure quality, transparency, and integrity in all we do.
For additional information about our team and privacy practices, visit:
1. Publishing Principles
At Tailwaggors, we are guided by the following principles to ensure the reliability and usefulness of our content:
- Accuracy: All articles are thoroughly researched and fact-checked against reputable sources, including veterinary guidelines, peer-reviewed studies, and expert opinions.
- Transparency: We disclose partnerships, sponsorships, and affiliate relationships clearly within our content.
- Independence: Editorial decisions are made without influence from advertisers or sponsors.
- Empowerment: We aim to educate and empower readers with actionable tips for pet health and care.
Example in Action: If we publish a product review, we include detailed pros and cons to provide a balanced perspective and ensure transparency.
2. Ownership
Tailwaggors is proudly owned and operated by Dr. Esther Knoetze, a licensed veterinarian with a passion for improving the lives of pets and their owners. Our content reflects Dr. Knoetze’s expertise and commitment to animal welfare.
All content is independently produced and reviewed to ensure it aligns with our mission. Sponsored content is explicitly labeled to maintain editorial integrity. Learn more about Dr. Esther’s background on our About Us page.
3. Actionable Feedback Policy
We value our readers’ feedback and view it as an opportunity to grow and improve.
- Feedback is reviewed within 3 business days.
- Where applicable, we make updates or revisions based on reader suggestions.
- Feedback can be submitted via our Contact Us page or by emailing [email address].
Example in Action: If a reader notices outdated product recommendations in an article, we will research and replace them with current, relevant options.
4. Corrections Policy
We take accountability for errors and inaccuracies seriously.
- Errors are reviewed and verified within 48 hours of being reported.
- Corrections are marked with a notice at the top or bottom of the article to inform readers of updates.
- Updates to articles for relevance (e.g., new data or advice) are also labeled as “Updated on [Date].”
To report an error, please email info@tailwaggors.com with details.
Example in Action: If we misidentify a cat breed in an article, we’ll update the information promptly and note the correction for transparency.
5. Ethics Policy
Our ethical standards guide all aspects of our content creation and partnerships:
- Honesty: Our content reflects genuine opinions and veterinary expertise.
- No Plagiarism: All articles are original, with sources cited where appropriate.
- Fairness: Sponsored and affiliate content is labeled clearly, and product recommendations are unbiased.
- Respect: We respect our audience’s diverse needs, providing inclusive and culturally sensitive content.
We also comply with FTC guidelines for affiliate marketing and ensure that sponsored collaborations align with our commitment to pet welfare.
6. Diversity Policy
Tailwaggors is dedicated to inclusivity and representation in our content and operations:
- We feature a variety of pet breeds, care approaches, and cultural perspectives.
- We aim to create a welcoming space for all pet owners, regardless of their background or experience.
- We actively seek collaborations with professionals from underrepresented communities in veterinary science and pet care.
Concrete Action: In the coming year, we plan to collaborate with guest contributors from diverse backgrounds and introduce topics that reflect underrepresented perspectives in pet care.
7. Diversity Staffing Report
Tailwaggors is a small but committed team led by Dr. Esther Knoetze.
- Current Status: Our team is small, but we are actively building partnerships with contributors who bring unique voices and perspectives to pet care topics.
- Future Plans: We aim to expand diversity within our contributors and collaborators by establishing guest-writing opportunities and mentorship programs for aspiring writers from underrepresented communities.
8. Fact-Checking Policy
We adhere to a rigorous fact-checking process to ensure the accuracy of our content:
- Claims are supported by evidence from trusted veterinary resources, scientific studies, or industry experts.
- Sources are cited to provide transparency and allow readers to verify information.
Example in Action: Articles addressing pet health are reviewed against guidelines from veterinary associations such as the American Veterinary Medical Association (AVMA).
Content is reviewed annually to ensure it reflects the latest information and standards.
9. Accessibility Commitment
We are dedicated to making Tailwaggors accessible to all users, including those with disabilities:
- Our site is designed to meet WCAG 2.1 standards for accessibility.
- If you encounter any barriers, please contact us at info@tailwaggors.com, and we will address them promptly.
10. Medical Disclaimer
The content on Tailwaggors is for educational purposes only and does not substitute professional veterinary advice.
- Always consult your veterinarian for specific recommendations regarding your pet’s health and care.
This disclaimer is displayed prominently on all relevant pages.
11. Sponsored Content Guidelines
To maintain transparency, we adhere to the following practices for sponsored content and affiliate marketing:
- Sponsored articles are clearly labeled as “Sponsored Content.”
- Affiliate links are disclosed within the article, and recommendations are based on genuine evaluations.
- We only partner with brands that align with our values of pet welfare and care.
Example in Action: If we promote a dog food brand, we ensure the product is tested and evaluated based on nutritional value, quality, and ethical standards.
12. Review Policy
Our policies are reviewed annually to ensure they remain up-to-date and relevant.
- Reader Feedback: We consider feedback from readers to refine and improve our policies.
- Industry Trends: Policies are updated to align with the latest legal and ethical standards.
Last Updated: 9/1/2025
Contact Us
For questions, concerns, or feedback about our policies, please email us at info@tailwaggors.com.
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